Jeep Wrangler Willys '41 Edition Launched in India at ₹73.16 Lakh – Features, Specs & More
Jeep has launched the Wrangler Willys '41 Edition in India at ₹73.16 lakh. Limited to 30 units, this SUV blends military-inspired heritage with modern features.

Jeep has launched a special edition of its iconic SUV Wrangler in India, called the Willys '41 Edition. This model pays homage to the original Willys MB, the rugged military vehicle that played a crucial role in World War II. With only 30 units available, the Willys '41 Edition is a rare collector’s SUV combining heritage-inspired styling with modern off-road capabilities.
What is the Willys '41 Edition?
The Willys '41 Edition is a tribute to the legendary Willys MB, introduced in 1941, which was the original military-grade off-road vehicle. Over the years, it evolved into the civilian Jeep brand we know today. The new edition blends military aesthetics with luxury features, appealing to off-road enthusiasts and heritage lovers alike.
Design and Styling
1. Limited Edition Rarity:
Only 30 units of the Willys '41 Edition are available in India, making it an extremely exclusive release.
2. Military-Inspired Theme:
It debuts a unique ‘Sarge Green’ color in India, inspired by military vehicles. The vehicle also features a 1941 decal on the hood, adding to the retro appeal.
3. Distinctive Interiors:
The cabin features Tan cloth upholstery with Olive inserts and ‘1941’ badging on the gear shifter, giving it a classic vintage military feel.
4. Roof Options:
Three roof types are offered – body-colored hard top, power-folding sky roof, and a tan-colored soft top, allowing customization for different preferences.
Performance and Powertrain
1. Engine and Transmission:
The Willys '41 Edition is powered by a 2.0-litre turbocharged petrol engine producing 272 PS and 400 Nm of torque. It is paired with an 8-speed automatic gearbox.
2. Drivetrain:
A full-time 4x4 drivetrain ensures this SUV can tackle rugged terrains with ease.
3. Off-road Capability:
Equipped with 33-inch all-terrain tyres, rear locking differentials, and steel bumpers, this edition is built for serious off-roading.
Technology and Features
Despite its retro looks, the Willys '41 Edition offers modern creature comforts:
- UConnect infotainment system with 8.4-inch touchscreen
- Apple CarPlay and Android Auto
- Dual-zone climate control
- Premium sound system
- Advanced safety features like multiple airbags, hill assist, and electronic stability control
Pricing and Availability
1. Price:
The Willys '41 Edition is priced at ₹73.16 lakh (ex-showroom). That’s around ₹1.51 lakh more than the standard Rubicon variant.
2. Optional Accessory Kit:
Jeep also offers a special accessory pack worth ₹4.56 lakh, including military-styled elements like a Jerry can, roof rack, and auxiliary lights.
3. Limited to 30 Units:
Only 30 vehicles will be sold in India, which makes it a desirable option for collectors and Jeep loyalists.
Legacy of Willys MB and Jeep
1. Origin Story:
The Willys MB, built in 1941, was a game-changing vehicle used by the Allied Forces during World War II. It was robust, reliable, and designed for every terrain.
2. Civilian Transition:
After the war, the Jeep brand carried forward the Willys design into civilian versions like the CJ (Civilian Jeep), which eventually evolved into today’s Wrangler.
3. Homage to History:
The Willys '41 Edition is Jeep’s way of paying respect to the vehicle that started it all, by blending old-school styling with contemporary technology.
How Does It Compare?
1. Competitors in the Segment:
In this price bracket, the Wrangler Willys '41 Edition faces competition from:
- Land Rover Defender
- Mercedes-Benz G-Class
- Toyota Land Cruiser Prado
While these rivals offer luxurious features and strong road presence, none match the Willys '41 Edition’s rich military legacy.
2. Who is It For?
This edition is tailored for Jeep aficionados, off-road adventurers, and collectors who value authenticity and exclusivity.
Pros and Cons
Pros:
- Unique military design and limited availability
- Powerful turbocharged engine
- Excellent off-road performance
- Rich brand legacy
Cons:
- Premium pricing
- Limited practicality for city use
- Very few units available
Should You Buy It?
If you're a fan of the Jeep brand, have a deep appreciation for automotive history, and love exploring uncharted terrains, the Willys '41 Edition is made for you. It’s not just an SUV; it’s a symbol of heritage on wheels.
The Jeep Wrangler Willys '41 Edition is more than just a car; it’s a piece of history reborn for the modern world. With limited availability, heritage-inspired styling, and superior off-roading capabilities, this special edition is a statement of rugged legacy and individuality. If you want to stand out on the road – or off it – this might just be your next prized possession.
Disclaimer:
This article is intended for informational purposes only. Pricing, availability, and specifications may vary over time. Please consult with authorized Jeep dealerships for the latest updates before making any purchase decision.